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Service As An Attitude

Leadership • Sales • Strategy • Influence

A business strategy that creates high-performing teams, sustainable growth, and healthier people.

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Interview Boss

​I’ve led teams, scaled companies, and exited successfully. I’ve also learned exactly how not to do it. I advise B2B revenue leaders on service-centered sales and leadership strategies to increase win rates, improve customer experience, and create high performing employee journeys. 

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Hi, I'm Bianca Lager. You can call me B.
Testimonials

Kind words from clients...

"I can say with absolute certainty that I would not be where I am without Bianca Lager. Her message and actionable advice was integral to my business growth and team development - from owning a room to managing your managers, Bianca makes the murkiest business concepts wickedly simple! And on top of that, she made us all LOL - a trait I highly appreciate :)"

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Ben Offringa
Vice President, Marketing

Carpe Data

Join 200,000 learners worldwide:

​Keynotes and workshops that show teams how to sell, lead, and succeed—by putting people first.​

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Tips on sales, leadership, and how to win without becoming a jerk boss.

 

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